"I've learned so much from the online promotional writing course and doing it in my own time has been incredibly convenient."

The online promotional writing program is divided into two parts. In the first part, you practise general writing and promotional writing principles. In the second part, you you apply these principles to specific genres, such as writing for the web, flyers, direct mail and so on.

The online promotional writing course covers:

Part 1
1: Use the principles of plain language
2: Write with rhythm and flow
3: Appeal to the head and the heart
4: Think about the benefits for your reader
5: Choose words for impact
6: Polish your writing — visual appeal and proofreading

Part 2
7: Online writing skills
8: Writing e-newsletters
9: How to write an ad
10: How to write direct mail (DM)
11: How to write flyers and brochures
12: How to write a media release

Standard and advanced options
The online promotional writing program comes in two versions: standard and advanced.

The information and set activities are the same for both programs, but with the advanced program, you receive individual mentoring via phone and email about your writing. Many people find the mentoring the most valuable part of the program. It is particularly suitable for business writers who have English as a second language as The M Factor has expertise in this area.

Using your mentoring time
You can choose how you use your mentoring time. When you send work, you can follow the structure of the program or you can send writing you are currently working on.

You can also choose how you receive feedback:

• regular phone appointments
• email comments
• combination of email comments and phone calls when required.